2022
Overview
Working with Grubhub in Identifying and creating solutions to experiences that are adversing potential customers in university students. The current design falls short for students who want the images of food to be the main driving point in check outs.
Problem and approach
Grubhub's food delivery app had overcrowded texts, clunky menus, and outdated user flows that prevented potential customers from using the service.
We reassessed and improved the app's main user flow to make it easier to navigate from the home page as Its become the main source of
Recorded survey data
60% of users find the app cluttered
70% order food at night
28/33 users want the app to help them decide what to eat.
Features and functions
The new design features a visually dominant hierarchy that makes it easier for users to see more food options right away.
The color scheme was updated to reflect the brand's late night "After Hours" theme. White is used sparingly to highlight the most important information requested by our users
